Every year, on 31 May, the World Health Organization and partners everywhere mark World No Tobacco Day, highlighting the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption.
This year, The Lung Association, Alberta & NWT will be celebrating World No Tobacco Day (May 31st) at the Grande Prairie Stompede with the SWAP to STOP campaign. Beginning on May 29, 2013 at the Grande Prairie Stompede, the SWAP to STOP campaign will invite rodeo athletes and attendees to swap their cigarettes and smokeless tobacco for NICORETTE® gum and start going tobacco-free.
Building on the success of the 2012 SWAP to STOP campaign, which saw more than 4,000 Albertans swap their tobacco last rodeo season, The Lung Association, Alberta & NWT, Canadian Cancer Society (Alberta/NWT), Action on Smoking & Health, McNeil Consumer Healthcare, a division of Johnson and Johnson Inc. (makers of Nicorette®), and Miss Rodeo Canada are teaming up again with SWAP to STOP teams at various rodeos across the province.
Come visit the SWAP to STOP teams at the Grande Prairie Stompede (May 29 – June 2), the Sundre Rodeo (June 21 – 23), the Ponoka Stampede (June 25 – July 1), and the Canadian Finals Rodeo (CFR) in Edmonton (November 7 – 10) this rodeo season.
By Kristin Matthews, Tobacco Control Regional Manager, The Lung Association, Alberta & NWT